David berlo's model of communication

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          5. David Berlo

          American communications theorist

          David Kenneth Berlo (1929 – February 23, 1996) was an American communications theorist. He taught at Michigan State University and later served as president of Illinois State University.

          Early life and career

          He was raised in St. Louis, Missouri, and studied psychology at the University of Illinois at Urbana–Champaign.[1] Berlo remained at UIUC to pursue his doctorate in communications under Wilbur Schramm.[1][2] While at the University of Illinois, he wrote a communications textbook titled The Process of Communication, which is still used today.[3] Berlo was founding chairman of the Faculty of Communication at Michigan State University, serving from 1958 to 1971.[1][2]

          In 1960, Berlo expanded the linear transmission model with the sender-message-channel-receiver (SMCR) model of communication.[4][5] Later, Wilbur Schramm introduced a model that ide