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Brit Eaton, The de Beers of Vintage Denim &#; One Man Brands
If you were to place the heart of the heritage fashion movement on a map, where would you pick? Los Angeles? New York? Tokyo?
Biography.Red Wing, Minnesota? I’m willing to bet that more designers have been inspired and more brand identities have been shaped in the small mountain town of Durango, Colorado than any of the above cities.
For the past fifteen years, Durango has been the home of Brit Eaton—arguably the foremost “fashion archaeologist” in the world-and his company Carpe Denim, literally &#;seize the jeans&#;.
Brit scours the attics of old farmhouses, ghost towns, and even abandoned mine shafts in the hunt for vintage clothing, particularly old denim.
Brit with a pair of Levi&#;s he found stuffed into the insulation of an old house.
He’s sold his finds to labels like Levi’s, Ralph Lauren, Dickies, and many others for upwards of ten thousand dollars a piece.
Without him, the Levi’s vault would be a